Affordable leads are only half the problem
Why selling in 2025 requires more than just a full calendar.
"If only we had more leads, we'd be good."
"We don't have a closing problem. We just need more pipeline."
"If only we could get $300 leads on-demand, everything else would be fine."
As my agency friends can attest...
You hear these words A LOT when offering a lead gen service.
And the truth is: they just aren't true.
I talked to a client yesterday after a northeast event they were running for their (now) multi-billion client.
They had client leaders at the event all of the way up to people with "C" in their title.
(These are like who's who executives in this city)
And he said something really interesting...
Multiple people at the client told him about much they appreciate the videos that he is putting on LinkedIn. (via our ProfileBuddy service --> talk to Stephen Brunson!)
2 years ago, this was just a lead on a Veth Group lead sheet...
Some leader taking 20 minutes because of one of our (albeit, wacky) outbound emails.
But just 24 months later, they are now a serious customer with even more growth potential.
Sales isn't just about lead gen. You have to be able to sell, too.
Selling in 2025 means the ability to present.
Selling in 2025 means delivering great customer service.
Selling in 2025 means putting up content on LinkedIn.
Selling in 2025 means having a newsletter (like this one).
Selling in 2025 means crafting a compelling brand story.
This client is one of the best at these I've seen of the 700 clients I've worked with.
In his case, he really did just "need more leads."
But this isn't always the case. And it takes real work for it not to be the case.
Onward,
Miles