Newsletters are 🔥 again?!
Yes. You read it right. What worked in 1996 is back to being white hot again.
Check this out:
I have a pretty modest 16,770 followers on LinkedIn.
Yet, this newsletter you're reading has 2,731 subscribers on that platform. And another 222 here on Substack.
And all of those subscribers get an email directly from LinkedIn (and Substack) EVERY time I share a new article.
This reach and depth is insane compared to a normal LinkedIn post.
Absolutely insane.
And consistent.
Another example:
My accountant and close friend, Rex Biggs, CPA.
He has 5,826 followers on LinkedIn.
His newsletter (only 4 articles in) already has 707 subscribers on LinkedIn!
Again, 707 people who will get an email (often at their personal email) WHENEVER Rex shares an update.
And these are actually working!
One of our clients recently got a newsletter response (paraphrased):
"I think we talked before. Can you remind me of your rates? I have a couple of specific needs."
In May, another client reported (also paraphrased):
"The newsletter is working. Just got a big deal from [blue chip client]. It really helps us to be front and center with prospects."
The point is: prospects who weren't buying, who looked like dead leads...
Can become SERIOUS buying prospects.
Just because of little articles like this one.
Because they actually see them!
Pound for pound, the reach on a recurring LinkedIn + Substack newsletter, from where I sit, will crush most any other content medium you can find.
A few thoughts on making your own:
Pick a recurring theme in your industry that isn't explicitly pitching your solution, but is closely related (in our case "scaling").
Come up with a catchy name (I really like alliterations like "Marketing Mondays with Miles").
Commit to regularly writing content (I'd start with 2x/month). You only get the LinkedIn subscriber email reach if you create a recurring publication.
Consider creating a corollary on Substack (like this) for hosting your actual email subscribers and hosting a podcast. We're actually pulling a 42.86% open rate on our Substack sends!
Use fun graphics from ChatGPT and Canva to spice up your articles.
Or, if you have other things to do...
You can sign up for our fully managed $500/month newsletter service.
Totally month-to-month.
And we'll do it ALL for you :)