We recently got a BIG client win (aka meeting agreement) with a C-level leader at a company valued at nearly $10 billion.
Off a single cold email.
Given that our client is in tech...
And these are hard meetings to get.
It's a win we can all learn from.
I've redacted any sensitive information but hopefully kept the integrity of the template.
And the big principle here? Reciprocity. Robert Cialdini 101.
This style of creative personal hook + relevant topic is a very powerful one.
Of course, if you'd rather talk to us about our $999/month service to stand this up for you. Where we cover all tech costs and get paid a modest bonus per meeting request. Just let me know!
WITHOUT FURTHER ADO...
SUBJECT: {Specific personal gift}
{First Name},
While I realize {product area they support} is an {important|hot|necessary} {priority/focus/discussion/etc.}...
Without {specific personal gift}, I'm not sure I'd {take/schedule/agree to} a call with me.
So can I {trade|swap} you {specific gift} for one {chance/shot/opportunity} to {showcase our specific capability/see what you think of our service/walk you through a client win, etc.}?
You are the best at getting these kinds of meetings. Not at some ridiculously high cost, but at a ridiculously low cost!